With click-through rates averaging 36%, text messages present a rich opportunity to generate reviews and gather customer experience feedback. Yet less than half of businesses are currently equipped to engage consumers via text.
Do you have a strategy in place to make the review process seamless and intuitive for your customers?
In this e-book, you will learn how to meet customers in their most favorable moments for leaving reviews, in the channel where they are most likely to take action: SMS text messaging.
To understand the value of mobile testimonials, we explore the following areas:
The impact of online review volume, recency, and authenticity on multi-location businesses.
Using text message campaigns to improve the quality and quantity of customer feedback.
Best practices to increase response rates, measure performance, and analyze feedback data.
Successful mobile testimonial campaigns in action.