Healthcare brands cannot afford to ignore social media as an opportunity for engagement, communication and effective marketing.

How can you balance the need for patient privacy in this unique industry with the brand-building power of an active social presence?

In this e-book, we will cover the key elements of a social media strategy that aligns with your organization’s values and protects your online reputation, along with real-world examples of healthcare social media in action.

To understand strategies specifically useful to health organizations, we focus on the following areas:

• Publishing quality content, social listening and capitalizing on the online conversation surrounding your brand.
• The power of patient reviews on social media and how to stay HIPAA compliant.
• Using technology, automation and ads to master social media management.