When it comes to online brand reputation management, healthcare marketers have a lot on their plate. To help you refine your online reputation management (ORM) strategy, we have detailed a six-phase approach to reviews and reputation management.
In this e-book, we cover the six phases your organization needs to follow for an excellent online ORM strategy:
- Understand your current online presence and set benchmarks
- Generate more (and more positive) reviews
- Continuously gather, analyze and respond to your patients' feedback
- Claim or create your profiles and correct any inaccuracies on relevant listings sites
- Listen to and engage with current and prospective patients on social media
- Maintain and improve your search engine rankings with solid SEO strategies
Learn how to implement these strategies and much more by filling out the form. Happy reading!