Recorded Webcast
Duration: 1 hour

Presenters:
HCA Healthcare, Binary Fountain and Yext

Healthcare consumerism is surging, forcing marketing leaders to adapt their strategies for driving patient acquisition, loyalty, and brand awareness. However, many haven’t implemented a strategy to engage patients across their digital journey, starting with researching a symptom, “shopping” for a physician, all the way through managing online reviews. These organizations are risking falling behind competitors, losing revenue and damaging their organization’s and physicians’ reputations.

What You'll Learn:

  • Key factors patients evaluate when selecting a physician
  • How HCA is engaging patients to drive greater acquisition
  • Crucial gaps and pitfalls in marketing to patients
  • Recommended approach and tools for managing your initiatives

Featured Speakers: 

Elizabeth Davis Elizabeth Davis

 Manager of Online Reputation

 HCA


Aaron Clifford Aaron Clifford

 SVP of Marketing

 Binary Fountain


Carrie Liken Carrie Liken

 Head of Healthcare

 Yext

 
 

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Section 3: The Players

Father

When they had reached the middle of the forest, the father said, "Now, children, pile up some wood, and I will light a fire that you may not be cold."

Hansel

"We will set to work on that," said Hansel, "and have a good meal. I will eat a bit of the roof, and you Gretel, can eat some of the window, it will taste sweet."

Gretel

Early in the morning, Gretel had to go out and hang up the cauldron with the water, and light the fire.

Old Woman

"Oh, you dear children, who has brought you here? Do come in, and stay with me. No harm shall happen to you."

Bird

When it was mid-day, they saw a beautiful snow-white bird sitting on a bough, which sang so delightfully that they stood still and listened to it.

  • A classic!

    Queen Victoria - England

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