More than 80% of patients use online reviews to choose their eyecare provider, and reviews are a crucial factor in local search rankings.
Maintaining an engaged, loyal patient base is a revenue-generating necessity for any eyecare center or ophthalmology office. Your total review volume, average star ratings, recency of reviews and how your practice responds to feedback all factor into a prospective patient’s decision—and into your online visibility.
Not to mention, four out of five patients use online reviews to choose their eyecare provider.
Monitoring reviews and reaching new patients online requires engaging consumers on multiple platforms, which can challenge even the most efficient marketing departments.
The good news? You do not have to be everywhere at once to build a robust online presence and successful review management strategy.
In this guide, you’ll learn the best ways to manage your reviews, improve listings and search results for your facilities, and measure patient experience using feedback from eye exams and treatments.
As a framework for review management for eyecare and Opthalmology clinics, we cover the following:
Understanding patients’ care decisions and optimizing listings for local search.
Attracting loyal patients by generating, monitoring and responding to online reviews.
Collecting, analyzing and displaying feedback to increase transparency and improve the patient experience.
Leveraging your online reputation to increase eyecare appointments and service-line revenue.