Just as consumers look to online reviews to make purchasing decisions, patients now do the same when choosing a healthcare provider or physician. To leverage this trend, providers must invest resources in healthcare reputation management. Of course, managing your online reputation requires a multi-faceted approach, meaning you must find ways to measure the effectiveness of your online reputation management strategy using key performance indicators (KPIs).
When measuring the return on investment (ROI) of your online healthcare reputation management plan, you might want to take a deeper look into KPIs like:
To learn more about which KPIs are important for healthcare reputation management success, read “How to Measure ROI in Online Healthcare Reputation Management.” You will find that there is much more to maintaining a stellar reputation than simply gathering positive online reviews, and you will understand the importance tracking and reporting on multiple KPIs to optimize your results.
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