When patients need healthcare, they often use online searches to find their next provider.
In recent years, Google has retained its dominance over the online search space, accounting for 96% of all mobile organic searches. So, if you are looking to manage and improve your practice’s online reputation, you need to focus on your presence in Google’s ecosystem.
Google's primary offering in this regard is Google My Business (GMB), a multi-faceted directory that lets you create a profile, claim brick-and-mortar business listings and display important business information to online search users in a concise way. Creating and properly maintaining a GMB account is essential for boosting your healthcare organization’s online presence and brand reputation.
Download our e-book to learn how to build and maintain your organization’s reputation on Google. Inside you will learn about:
Optimizing your healthcare group’s Google My Business listing
Naming conventions for chains, departments, and individual practitioners
Getting discovered on Google Maps
Keeping an eye on your GMB performance with Google Insights