The pressure is on across the home health and hospice industry to do more with less.
Seniors requiring additional care due to chronic illness will increase to 21% by 2050, according to the AARP. And as the shortage of U.S. home health aides and physicians intensifies, marketers and directors of home health care operations will seek to improve their business performance with limited resources.
This e-book is for marketers, digital media specialists, and clinical directors at health systems and nursing home operations, looking to make the most of their online reputation and web presence in 2021.
You will learn how to:
Build a robust local presence across the search ecosystem.
Use reviews to engage patients and improve your practice.
Generate, monitor and respond to feedback efficiently.
Measure patient experience using caretaker and patient feedback.