Attracting new customers and earning repeat sales are crucial to the success of any brick-and-mortar business. In the digital age, a comprehensive strategy for generating and monitoring online reviews will help your multi-location business achieve both of those goals.

Online consumer reviews for each of your locations inform local customers and serve as a ranking signal for local search engines. Plus, the feedback you obtain from online reviews enables you to make brand-wide and location-specific improvements – as well as guide marketing strategies and track the success of your efforts.

So, what should your organization do to generate a high volume of high-quality reviews? To simplify your process, our new e-book focuses on three crucial areas:

• Determining which review sites your prospective customers use
• Developing multi-channel strategies for requesting and encouraging feedback
• Monitoring your online reputation and evaluating customer feedback

For a three-step guide on generating and monitoring online reviews at scale, check out our e-book, “A Complete Guide to Attracting Online Reviews for Your Multi-Location Business.”