Information creates understanding. Understanding reduces perceived risk. And risk reduction spurs purchase. That's been true for thousands of years. But now, the information our customers used to have about us has vanished, due to the pandemic disruption.
Are you open? Do you have the same services? How have your procedures changed? Is the price still the same? How does customer service work now?
Literally NONE of this information is universally known by your customers and prospects any longer. In this next normal, we can assume NOTHING with regard to what customers know about businesses. Which is why you must REWIRE your customer relationships, starting immediately.
In this session, you'll hear from Aaron Clifford, SVP of Marketing at Binary Fountain, as well as Jay Baer. Jay is the founder of the marketing and customer experience consultancy Convince & Convert, author of six best-selling business books, and a Hall of Fame keynote speaker.
You will learn the steps you must follow to:
Rebuild customer knowledge (including ratings and reviews)
Retrain your team
Reconnect your nurture sequences
Regain your competitive advantage
Featuring a ton of fast, fascinating, and often funny examples, this is a concise and useful session that will be one of the best virtual events you've ever attended, guaranteed. Register now to save yourself a seat for 8 Steps to Rewire Customer Relationships Disrupted by the Pandemic.