The realm of healthcare consumer behavior is multi-faceted. Patients are not looking to just one source of information for insights into a provider’s reputation, nor do they weigh all pieces of data equally. Providers require more in-depth knowledge in this realm, including which digital platforms are rising in prominence, what type of information matters most to potential patients when researching physician information, and which customer engagement strategies are most effective in this changing space?
Hard numbers help to paint a clearer picture of these key trends and indicate where they might be headed. Binary Fountain presents the findings from our annual consumer survey in this guide, “Binary Fountain's 2019 Healthcare Consumer Insight & Digital Engagement Survey.”
You will discover:
Leading behaviors trending in the healthcare consumer space
Updated statistics and analysis based on the last three years of research
Insights that will help you redirect your online reputation management strategy and develop new patient engagement solutions