A crucial challenge for any enterprise healthcare organization is managing its brand perception online. Without a robust reputation management strategy in place to address web optimization and patient reviews, hospitals lose the ability to effectively engage with their patients and struggle to grow as a result.

In this webinar, we’ll go over ways to implement reputation management strategies for enterprise healthcare organizations. You’ll receive best practices and recommendations from a Marketing Director at a large multi-specialty group in Southern Virginia, and learn how her team found success in implementing these strategies.

• Optimize your business listings on Google.
• Utilize patient reviews to make operational improvements.
• Get universal buy-in and commitment to reputation management initiatives throughout your organization.

Key Takeaways

• For a smooth implementation process, it is crucial to have all stakeholders within an organization to be actively involved and committed to change
• Proactively managing reputation makes a world of difference—not only to your online rankings but to patient satisfaction as well
• Once in place, these reputation management strategies will reduce workloads and stress of everyone in the organization 

Speakers

• Paula Lumsden, Marketing Director, Tidewater Physicians Medical Group
• George LaDue, Sr. Director of Enterprise Sales, Binary Fountain
  
• Krystal Taing, Listings Management Product Specialist, Rio SEO

Register now to watch the video!