A crucial challenge for any enterprise healthcare organization is managing its brand perception online. Without a robust reputation management strategy in place to address web optimization and patient reviews, hospitals lose the ability to effectively engage with their patients and struggle to grow as a result.
In this webinar, we’ll go over ways to implement reputation management strategies for enterprise healthcare organizations. You’ll receive best practices and recommendations from a Marketing Director at a large multi-specialty group in Southern Virginia, and learn how her team found success in implementing these strategies.
You’ll learn how to:
Optimize your business listings on Google.
Utilize patient reviews to make operational improvements.
Get universal buy-in and commitment to reputation management initiatives throughout your organization.
For a smooth implementation process, it is crucial to have all stakeholders within an organization to be actively involved and committed to change
Proactively managing reputation makes a world of difference—not only to your online rankings but to patient satisfaction as well
Once in place, these reputation management strategies will reduce workloads and stress of everyone in the organization
Paula Lumsden, Marketing Director, Tidewater Physicians Medical Group
George LaDue, Sr. Director of Enterprise Sales, Binary Fountain
Krystal Taing, Listings Management Product Specialist, Rio SEO