Today, the overwhelming majority of healthcare consumers are choosing providers based on their online reputation and patient reviews. Managing online reviews can be challenging enough as is. One-star ratings, questionable reviews and comments that raise legal red flags can create a lot of grey hairs. But unless you know the ins and outs of a multitude of ratings and review sites - each with their own caveats - you can inadvertently damage your online reputation management efforts. So what can you do to prevent this?
This ebook provides the practical guidance you need to take control of your online presence on these sites and avoid the "policy pitfalls" that have burned other healthcare organizations.
Platforms covered in this ebook:
Google My Business
For each platform, we’ll cover the following:
Content policies for reviews simplified
What to include/not include in a response
How to contest a review
Overview of platform and what can and cannot be included
Links to platform policies
If you are ready to start reading, sign up using the form on the page to receive your download link.