How to Make an Online Physician Ratings & Review Program a Reality

Providence-Logo.jpeg

Learn how Providence Health & Services' marketing team directed a transparency initiative, leveraging patient experience surveys to create trusted reviews, helping inform and guide patient choice. They’ll share their experiences and best practices for reviewing and publishing survey data to physician profile pages and present consumer insights they’ve uncovered.

In this webinar, you’ll learn:
  • Strategies for planning and managing the initiative
  • Steps to gaining buy-in from physicians
  • How a technology platform can help manage the program
  • How patient comments can increase SEO for provider pages
We will also touch on important healthcare marketing realities and show you have to thrive as a result. These realities include:
  • The reason why transparency about physicians is important to consumers and patients
  • That we have no control over what gets posted on health review sites like Vitals and Healthgrades
  • Press Ganey scores’ tendency to almost always be more positive than anything posted on these review sites
  • Google’s love of reviews, and how more are better
  • How to succeed in a search environment where the sites with the most reviews will display first in physician searches
Presenters:
Karina Jennings, AVP Marketing, Providence Health & Services
Dr. Sunita Mishra, Medical Director – Innovation, Providence Health & Services


 
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